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True Value Hardware
My work for a 4,500-store, 60-country leading retail hardware company involved major contributions to the revitalizing of the brand’s presence and rebranding. I helped unify and modernize the brand experience to better connect with customers on shelves and online.
Store Redesign Program
I created a fresh, engaging in-store experience that reflected the company’s resurgence. I redesigned signage for overhead aisles, end caps, posters, product bins, checkout signs and aisle markers across multiple stores. To celebrate the independent spirit of the stores and the people who shop in them my work was later featured in a brand campaign with celebrities, including Nick Offerman.
Pop-Up Store
Exterior signage for a temporary retail space that operated for a short period. My aim was to combine modern type and logo-based graphics with signage featuring large background bursts to create a strong, sale-driven look.
Truck Wraps
From local deliveries to nationwide routes, truck wraps were designed to command attention on the road with a Locally Owned logo lockup.
Spray Paint Cans
For True Value’s paint can brand EasyCare, a redesign was requested for a line of spray paints. My goal was to create a visually appealing layout that showcased an item the spray can could be applied to that stood out amongst a sea of other aerosol brands.
Paint Can Redesign
This redesign modernizes the Best Look paint line with a clear tiered system, a bold multi-layered wordmark for stronger shelf impact and radiating background lines that add depth while keeping the layout clean and structured.
Logos
Various logos for anniversaries, sales events and apparel for company events.
Posters and Print Ads
Posters for sales events, go-to-market initiatives and other programs, often accompanied by social media graphics, e-commerce graphics and postcards that follow the same design. Additionally, general print ads to build brand awareness, including campaigns positioning our presence as the best source for lumber.
Digital Designs
Social media graphics and emails that were either store, customer, or corporate facing, some of which were in the form of Canva-created GIFs.
WORK • ABOUT • RESUME
Need design help? Contact me at aaronhsolomon@gmail.com.
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