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True Value Hardware
My work for a 4,500+ store, 60-country retail hardware company involved major contributions to the revitalizing of the brand’s presence and rebranding. I helped unify and modernize the brand experience to better connect with customers on shelves and online.
Store Redesign Program
Created a fresh in-store experience reflecting the brand’s resurgence, redesigning signage across aisles, end caps and checkout. The work was later featured in a campaign with numerous celebrities, including brand ambassador Nick Offerman of Parks and Recreation.
Pop-Up Store
Exterior signage for a temporary retail space. My aim was to combine modern type and logo-based graphics with signage featuring large background bursts to create a strong, sale-driven look.
Spray Paint Cans
For True Value’s paint can brand EasyCare, a redesign was requested for a line of spray paints. My goal was to create a visually appealing layout that showcased an item the spray can could be applied to that stood out amongst a sea of other aerosol brands.
Truck Wrap
From local deliveries to nationwide routes, truck wraps were designed to command attention on the road with a Locally Owned logo lockup.
Logos
Various logos for anniversaries, sales events and apparel for company events.
Posters and Print Ads
Posters for sales events and go-to-market initiatives, supported by matching social media graphics, e-commerce and postcard designs. Additionally, I developed print ads to build brand awareness, including lumber-focused campaigns.
Digital Designs
Social media graphics and emails that were either store, customer, or corporate facing, some of which were in the form of Canva-created GIFs.
WORK • ABOUT • RESUME
Need design help? Contact me at aaronhsolomon@gmail.com.
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