top of page
Nutella
I developed a vibrant and cohesive branding initiative for the Chicago and New York Cafe locations, bringing Nutella’s bold and modern spirit to life through multiple touchpoints. I created visual assets to extend the brand’s reach, appealing to both children and adults. My work unified the brand presence across both cities.
Posters
Interior and exterior signage for Chicago and New York Cafe locations showing imagery of delicious treats and memorable merchandise from your time at one of the locations.
Food Cart
Cart graphics for food carts located in public areas in Chicago and New York.
Shopping Bags
My goal for the shopping bag was to draw attention in the busy areas the stores were located. The result was a pattern that stood out with a bright red handle.
Coupons
I wanted these coupons to be a quick read with bold, up-close and delicious imagery with the text I wrote.
Social Media Stickers
I designed and copy wrote a group of stickers that could be applied to posts by Nutella or customers who posted about Nutella music events. The stickers show high-energy and fun illustrations with varying typographical treatments.
WORK • ABOUT • RESUME
Need design help? Contact me at aaronhsolomon@gmail.com.
bottom of page